Disneyland Trivia Tour

Overview:

Disneyland Paris would meet with top travel agents in a 12-stop roadshow in Italy to introduce them to the benefits and new opportunities presented by Europe's most famous theme park.

An interactive quiz game as a team building/training activity is a great idea that goes beyond mere entertainment; it has the potential to improve engagement, foster teamwork and serve as an effective training tool.

Quiz games are inherently engaging and harness the competitive spirit and desire to learn and show knowledge. By customizing questions to include industry-specific or company-related content, participants are more likely to actively participate and feel a sense of connection to the brand.

By customizing trivia questions, you can align the content with specific training objectives or key messages you wish to convey. This allows you to seamlessly integrate learning into the game, making it a more effective training tool. For example, you can include questions related to company values, product knowledge, or industry trends.

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Approach:

People tend to remember information better when it is associated with positive and pleasant experiences. The interactive nature of quiz games, combined with the element of fun and friendly competition, creates a memorable context for the information presented. This can contribute to better memorization of key concepts or training material. 

Quiz games often require teamwork, encouraging participants to collaborate and share their knowledge. This promotes communication skills as team members discuss and decide on answers together. It helps break down communication barriers and improves the overall team dynamic.

We divided the game into 3 heats. The first to familiarize ourselves with the tool and show the concept that, when in doubt, it is better to abstain than to lose points for a wrong answer.
Resetting the ranking, the next two heats instead in an all-to-all challenge mode, while respecting full anonymity.

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Results:

Through the reporting produced for each city and then analyzed globally, the client was able to ascertain-through the analysis of responses and related response times-the level of knowledge of its products/services, improving the gaming experience ( and guest know-how) from city to city.

The level of participation was total because anonymity was guaranteed (each participant took a randomly numbered keyboard), and at the end of the evening, prizes were awarded to the highest ranked keyboardists.

12

Italian cities

+2.000

Participants

27.532

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